Ace Saatchi & Saatchi unveils five specialist hubs built for today’s brand challenges

As marketing evolves and business challenges become more complex, Ace Saatchi & Saatchi has been expanding its expertise to meet the changing needs of clients. Today, brands are looking beyond agencies that excel in a single discipline, seeking partners who can diagnose business problems, identify what needs to be solved and bring together the right mix of expertise, technology and creative thinking.

Over the years, Ace Saatchi & Saatchi has steadily built its capabilities across brand building, social content, digital solutions, performance marketing, design and AI-enabled creatives. This has equipped the agency to develop specialist capability hubs focused on some of the most critical needs facing brands today.

Mio Chongson, President & COO said: “Clients’ demands have shifted, and we need to provide solutions by highlighting our expertise, not just on creative vision and judgement, but also on distinct capabilities that drive value to their business.”

Complementing Ace Saatchi’s core strength in creating ideas, strategies, and stories that bridge brands and people, the agency is introducing five specialist capability hubs:

Digital growth & transformation agency that accelerates and unlocks measurable growth.

Lemonade helps brands drive and accelerate growth across digital platforms and customer journeys by building connected growth systems around real business needs. It brings together performance, search across environments, commerce & experiences, and intelligence — connecting brands’ digital ecosystems to unlock measurable business outcomes.

Social brand content at scale to catch and cultivate attention.

Attention has never been this fragmented. Scrollhouse is Ace Group’s dedicated content creation team. It’s built to ideate and produce content at scale to catch online audience attention wherever it may be. It creates social-first work designed to stop the scroll, spark reactions, and turn audiences into participants.

Distinctive brand identity systems built to be remembered.

Designery brings together strategic thinking and design craft to create purposeful brand identities and design systems. From defining how a brand looks and feels, to creating systems that work consistently across touchpoints, Designery helps businesses build distinct brands with clarity and character.

Clarity that moves brands forward.

Brands face competition from every direction. It has to keep up with marketing that reinvents itself constantly. And deal with disruptions that spare no one. Brandstone brings clarity that transforms. Through research, strategy, and design, the Ace Group’s brand consultancy shows brands what’s changing, what they must become, and how to win. Ultimately moving people to choose them, turning brands into movements.

Human creativity. AI-powered possibility.

Airie brings together Ace Saatchi’s creative judgement and human expertise with AI-enhanced systems and workflows to help brands explore more possibilities, produce more efficiently, and expand the range of content they can create while maintaining the taste, direction, and craft that make the work distinctive.

The five specialist capability hubs operate as an integrated ecosystem under the Ace Group giving clients access to deeper expertise without having to manage multiple partners.

By bringing together the right combination of creative thinking, specialist expertise, technology, and production capability, Ace Saatchi & Saatchi has evolved its offering around the new brand needs of today. And puts itself in a position to better help marketers to solve the business challenges to come.